The questions below are an extract of an excellent list compiled by INC Magazine in the April 2014 issue. This is the third post of questions. The following are links to posts 1 & 2: first post, second post.

1. Who, on the executive team or board, has spoken to a customer recently? James Champy (author and management expert)
2. Did my employees make progress today? Teresa Amabile (author and Harvard Business School professor)
3. What one word do we want to own in the minds of our customers, employees, and partners? Matthew May (author and innovation expert)
4. What should we stop doing? Peter Drucker (management expert and author)
5. What are the gaps in my knowledge and experience? Charles Handy (author and management expert)
6. What am I trying to prove to myself and how might it be hijacking my life and business success? Bob Rosen (executive coach and author)
7. If we got kicked out and the board brought in a new CEO, what would he do? Andy Grove (former CEO of Intel)
8. If I had to leave my organization for a year and the only communication I could have with employees was a single paragraph, what would I write? Pat Lencioni (author and founder of the Table Group)
9. Who have we, as a company, historically been when we’ve been our best? Keith Yamashita (author and founder of SYPartners)
10. What do we stand for – and what are we against? Scott Goodson (co-founder of StrawberryFrog)
11. (co-founder of Y Combinator)
12. Are we changing as fast as the world around us? Gary Hamel (author and management consultant)
13. If no one would ever find out about my accomplishments, how would I lead differently? Adam Grand (author and professor at Wharton)
14. Which customers can’t participate in our market because they lack skills, wealth or covenient access to existing solutions? Clayton Christensen (author, Harvard Business School Professor)
15. Who uses our product in ways we never expected? Kevin R. Coyne and Shawn T. Coyne (authors and strategy consultants)
16. How likely is it that a customer would recommend our company to a friend or colleague? Andrew Taylor (executive chairman of Enterprise Holdings)
17. Is this an issue for an analysis or intuition? Tom Davenport (author and professor at Bobsen College)

Picture: www.inc.com