Does your Strategy Help you Say “NO” ?!

In A.G. Lafley & Roger Martin’s seminal book on strategy, “Playing to Win,” they define strategy as “making specific choices to win in the marketplace.” On the surface it may seem a bit simplistic, but put into practice it’s immensely powerful.

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In my work with companies, I often find that strategy is not defined clearly enough to help make real choices. There are two common traps at opposite extremes. Either strategy is so aspirational and generic that it allows for almost anything. Or it’s a set of financial metrics (ex. margin, value creation, etc.) that provides clarity on financial outcomes, but is almost useless in providing guidance on how to achieve them.

In short, a key symptom of a poorly defined strategy is when it allows us to say “yes” to too much. In fact, if strategy is about “making choices,” we should expect to say “yes” to a few important priorities and “no” to everything else. Therefore I’d propose that the acid test of your strategy is its ability to help you say “no.”

Specifically: when was the last time you said “no” because of your strategy? To make it come alive, here’s what it could sound like:

  • We will not sell to this prospect because of _____ (strategic reason)
  • We are not quoting on this job because of _____ (strategic reason)
  • We do not compete on _____ (strategic reason)
  • We will not invest in _____ because of (strategic reason)

How often does your strategy help you answer any of the above?

If it’s not often, it may be a sign you need to sharpen your strategy so it goes from being “unemployed” to “doing its job” – i.e. making specific choices that help you win!

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5 Attributes of Growing People

Happy New Year! (I think it’s still appropriate to say that until end of January…)

The fresh start of a year is typically a time of reflection and goal-setting. While it’s critically important to set objectives and have a plan, we’ve found there’s a factor even more powerful in predicting whether you succeed or fail. It’s your attitude and mindset.

Just think of a sports team that sets goals for winning, hires coaches, lays out a practice schedule, etc…but then only sometimes shows up for practice, doesn’t listen to the coach, makes poor grades in school, etc…You get the point!

In our experience working with dozens of organizations, leaders & teams, we firmly believe that mindset & attitude is the ultimate gamechanger that determines winning…or failing.

Taking it a step further, our experience tells us there are specific key attributes that characterize a “growing mindset.” We call them the “5H’s”…or the “5 Attributes of Growing People.”

Here they are in order of priority…including “what they sound like” (so you can see them more clearly in yourself and others):

  When it’s there… When it’s lacking…
HUMBLE “I have a lot to learn from you” “I need you to think I’m amazing”
HUNGRY “I want to win…willing to sweat” “I’m good…don’t rock the boat”
HEARING “I ask good questions…and listen!” “I can’t stop talking”
HEEDING (doing) “I push myself to do what I’ve learned” “I always come back to ‘my way’ ”
HARDY (resilient) “I have grit. I fail, regroup and continue” “I easily stop when I hit an obstacle”

As you review the list, note that there are personality types that gravitate toward certain combinations of these attributes. For example “Hungry & Hardy” are close cousins that you’ll often find in certain types of people, while “Humble, Hearing & Heading” might be a more common combination found in others. The point is that some of these will come more naturally to your personality, while others will take a lot more work.

So how do you make this actionable? Assuming you want to change & grow (an important prerequisite), here’s a simple way to assess yourself: 1) read each attribute slowly, 2) for each one divide 100 points across “when it’s there” vs “when it’s lacking” depending on where you feel you’re more heavily weighted (ex Humble: 25 “when it’s there” vs 75 “when it’s missing”…which would mean I’m more on the “lacking” side of humility) , 3) look for attributes where you have the least points on “When it’s there” and think of specific actions to take.

To make it even more valuable, also ask someone else to assess you. It takes courage…you may find a discrepancy (your view vs their view), but it’s an incredible gift to get this kind of external perspective.

So what’s stopping you? Remember, growing people are “hungry” and therefore not afraid of gaps. In fact, they see them as opportunities. So jump in, evaluate yourself and accelerate your growth into overdrive!

What’s your 2018 Key Learning? Let’s find out…!

If you’ve been following my blog for a while, you may have realized an underlying theme of “doing to learn” and “learning to do.” It’s about trying new behaviors, succeeding or failing, learning and trying again. The pivotal part of this whole process is the “learning part” i.e. improving each time you try based on new experiences & insights.

From this perspective, it’s less important if you succeed or fail, as long as you learn from it. Taking it a step further, it’s proven that we actually learn more from our failures than successes. This is an especially important lens to adopt as you scan your experience for significant learnings.

Image result for 2018 roadSo let’s put this to work…now. What better time to reflect on lessons-learned than the end/start of the year? Grab a pen & paper…here are some practical pointers to get you going:

  • Think of key events that occurred in 2018 and list them quickly on a piece of paper (scan your calendar if you need it as a reminder)
  • Highlight events that evoke more intense memories & emotion (successes or failures…it doesn’t matter)
  • For those highlighted, take a moment to write a key learning next to each (don’t overthink it, do it quickly)
  • Based on this short-list of learnings, look for a common theme. There may not be one (so don’t force it), but with a bit of reflection & reframing you will typically find a “red thread” that ties them together (this is where the magic happens!).
  • Then ask yourself – “so what?” What can I do differently in 2019 to build on this learning and move forward.
  • Finally, share it! Tell someone what you learned. It’s a great way to put it in words and have someone hold you accountable.

 …to follow-up on the previous point, I’d LOVE for you to share one of your “2018 lessons” in the comments below. No need to share personal details…just the key learning that is most valuable to you. Depending on the response, I’d like to feature some of these on this blog in the coming year.

Thanks so much for your faithful readership! I wish you a blessed Christmas & Happy New Year. May you continue on the journey of “doing to learn” and “learning to do.”

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