Strategy = Choices

Strategy therefore requires making explicit choices – to do some things and not others – and building a business around those choices. In short, strategy is choice. More specifically, strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.”

A.G. Lafley (Chairman &  CEO of P&G) & Roger L. Martin

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Picture: Portrait – www.thetimes.co.uk

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